ʻO ka mea punahele hou loa o ke kapikala hoʻopukapuka ʻo ia ka ʻoihana lawe wikiwiki i nā meaʻai ma ka pūnaewele. He hui Tureke 6 makahiki ʻo Getir e hoʻāʻo nei e lanakila ma luna o kāna mau mea hoʻokūkū hou i ka hoʻonui honua.
Ladana-ʻO kahi mea komo hou e holo kaʻa ma waena o Uber Eats, Just Eat a me nā paikikala a me nā scooter o Deliveroo ma waenakonu o Ladana e hoʻohiki e hoʻomāʻona i kāu makemake no nā kaola kokoleka a i ʻole kahi paina o ka ice cream kokoke koke: Ua ʻōlelo ka hui Tureke ʻo Getir e hoʻouna aku i kāu mau mea kūʻai i loko o 10 mau minuke.
Loaʻa ka wikiwiki o ka lawe ʻana o Getir mai kahi pūnaewele o nā hale kūʻai kokoke, e kūlike ana me ka wikiwiki kupaianaha o ka hoʻonui ʻana o ka hui. ʻElima makahiki a me ka hapa ma hope o ka hoʻomaka ʻana o ke kumu hoʻohālike ma Turkey, ua wehe koke ʻia ma ʻeono mau ʻāina ʻEulopa i kēia makahiki, loaʻa kahi mea hoʻokūkū, a ke manaʻo ʻia nei e hoʻomaka i nā hana ma ka liʻiliʻi he ʻekolu mau kūlanakauhale ʻAmelika, me New York, ma ka hopena o 2021. I loko o ʻeono mahina wale nō, ua hōʻiliʻili ʻo Getir i kahi kokoke i $1 biliona e hoʻoulu ai i kēia maʻi ahulau.
"Ua hoʻolalelale mākou i kā mākou mau hoʻolālā e hele i nā ʻāina hou aʻe no ka mea inā ʻaʻole mākou e hana, e hana nā poʻe ʻē aʻe," wahi a ka mea nāna i hoʻokumu iā Getir ʻo Nazem Salur (ʻo kēia huaʻōlelo ke ʻano "lawe mai" ma ka ʻōlelo Turkish. ʻo ia ke ʻano o). "He heihei kēia e kūʻē i ka manawa."
Ua nānā ʻo Mr. Saruer i hope a ua pololei ʻo ia. Ma Ladana wale nō, i loko o ka makahiki i hala aku nei, ua hele aku ʻelima mau ʻoihana lawe wikiwiki hou i nā alanui. He ʻoihana Sepania ʻeono makahiki ʻo Glovo e hāʻawi ana i ka lawelawe ʻaina a me nā meaʻai hale ʻaina. Ua hōʻiliʻili ʻo ia ma mua o $5 biliona i ʻApelila. I hoʻokahi mahina wale nō i hala aku nei, ua hōʻiliʻili ʻo Gopuff ma Philadelphia i nā kālā mai nā mea hoʻopukapuka kālā e komo pū ana me ka SoftBank Vision Fund $1.5 biliona.
I ka wā o ke ahulau, ua pani ʻia nā hale no nā mahina a ua hoʻomaka nā miliona o ka poʻe e hoʻohana i ka lawe ʻana i nā meaʻai ma ka pūnaewele. Ua piʻi nui ka nui o nā kau inoa lawe no nā mea he nui, me ka waina, ke kofe, nā pua a me ka pasta. Ua hopu nā mea hoʻopukapuka kālā i kēia manawa a kākoʻo i nā ʻoihana e hiki ke lawe mai iā ʻoe i nā mea āu e makemake ai, ʻaʻole wale i ka wikiwiki, akā i loko o nā minuke, inā he diaper pēpē, he pizza hau a i ʻole he ʻōmole champagne hau.
ʻO ka lawe wikiwiki ʻana i nā meaʻai ka hana aʻe i ka nalu hoʻohiwahiwa i kākoʻo ʻia e ke kapikala hoʻopukapuka. Ua maʻa kēia hanauna i ke kauoha ʻana i nā lawelawe kaʻa kaʻa i loko o nā minuke, ka hoʻomaha ʻana ma nā hale liʻiliʻi ma o Airbnb, a me ka hāʻawi ʻana i nā mea leʻaleʻa hou aku ma ke noi.
"ʻAʻole wale kēia no ka poʻe waiwai, ka poʻe waiwai, hiki i ka poʻe waiwai ke hoʻonele," wahi a Mr. Saruer. "He uku kūpono kēia," wahi āna. "He ala makepono loa kēia e hoʻomāʻona ai iā ʻoe iho."
ʻAʻole maopopo ka loaʻa kālā o ka ʻoihana lawe meaʻai. Akā, e like me ka ʻikepili a PitchBook, ʻaʻole kēia i kāohi i nā mea hoʻopukapuka kālā mai ka hoʻopukapuka ʻana ma kahi o $14 biliona ma ka lawe ʻana i nā meaʻai ma ka pūnaewele mai ka hoʻomaka ʻana o 2020. I kēia makahiki wale nō, ua hoʻopau ʻo Getir i ʻekolu mau puni kālā.
He waiwai anei ʻo Getir? "ʻAʻole, ʻaʻole," wahi a Mr. Saruer. Ua ʻōlelo ʻo ia ma hope o hoʻokahi a ʻelua paha mau makahiki, hiki i kahi kaiāulu ke loaʻa kālā, akā ʻaʻole kēia manaʻo ua loaʻa kālā ka ʻoihana holoʻokoʻa.
Ua ʻōlelo ʻo Alex Frederick, he loiloi ma PitchBook nāna e aʻo i ka ʻoihana ʻenehana meaʻai, me he mea lā ke ʻike nei ka ʻoihana i kahi manawa o ka hoʻonui wikiwiki ʻana. (Reid Hoffman) i hana ʻia e wehewehe i ka waihona mea kūʻai aku honua o kahi ʻoihana e hoʻokūkū nei e hāʻawi i nā lawelawe ma mua o kekahi mea hoʻokūkū. Ua hoʻohui ʻo Mr. Frederick i kēia manawa, nui ka hoʻokūkū ma waena o nā ʻoihana, akā ʻaʻohe nui o ka ʻokoʻa.
ʻO kekahi o nā mea hoʻopukapuka kālā nui mua o Getir ʻo Michael Moritz, he piliona miliona kālā a he hoa ʻo Sequoia Capital, i ʻike ʻia no kāna mau pili mua ma Google, PayPal, a me Zappos. "Ua hoʻāla ʻo Getir i koʻu hoihoi no ka mea ʻaʻole au i lohe i kekahi mea kūʻai aku e hoʻopiʻi nei ua loaʻa koke iā lākou nā kauoha," wahi āna.
"He mea maʻalahi ka lawe ʻana he ʻumi mau minuke, akā e ʻike nā mea hou ʻo ka hōʻiliʻili kālā ka ʻāpana maʻalahi loa o ka ʻoihana," wahi āna. Ua ʻōlelo ʻo ia ua lilo iā Getir i ʻeono mau makahiki - "ke ola mau loa o ko mākou honua" - e hoʻoponopono i kāna mau pilikia hana.
ʻOiai kēia, ua piha nā alanui kūlanakauhale a puni ka honua i nā lawelawe lawe meaʻai e kū mai ana. I ka ikaika o ka hoʻokūkū, ua hāʻawi nā ʻoihana express ma Ladana - e like me Gorillas, Weezy, Dija a me Zapp - i nā uku hoʻēmi nui loa. I hoʻokahi manawa, ua hāʻawi ʻo Getir i ka meaʻai he 15 paona (ma kahi o US $ 20.50) no 10 keneta (ma kahi o 15 keneta).
ʻAʻole kēia e komo pū me nā lawelawe lawe i komo i nā meaʻai (e like me Deliveroo). A laila, ʻoiai ka wikiwiki o ka wikiwiki, aia i kēia manawa nā supermarkets a me nā hale kūʻai kihi e hāʻawi ana i nā lawelawe lawe, a me nā lawelawe supermarkets a Amazon.
Ke pau ka hoʻolaha ʻana, e hoʻokumu anei nā mea hoʻohana i nā ʻano ikaika a i ʻole ka kūpaʻa kūpono i ka brand? ʻO ke kaomi loa o ka loaʻa kālā ʻo ia hoʻi ʻaʻole e ola kēia mau ʻoihana āpau.
Ua ʻōlelo ʻo Mr. Salur ʻaʻole ʻo ia makaʻu i ka hoʻokūkū ma ka lawe wikiwiki ʻana i nā meaʻai. Ke manaʻolana nei ʻo ia he nui nā ʻoihana o kēlā me kēia ʻāina, e like me nā kaulahao hale kūʻai nui me ka hoʻokūkū. Ke kali nei ʻo Gopuff ma ʻAmelika Hui Pū ʻIa, nona nā hana ma 43 mau mokuʻāina a ke ʻimi nei i kahi loiloi o $15 biliona.
Ua kūʻai aku ʻo Saruer, 59, i kahi hale hana pani no nā makahiki he nui, e hoʻomaka ana i kahi ʻoihana ma hope o kāna ʻoihana. Mai ia manawa, ʻo kāna mea nui ka wikiwiki a me ka logistics kūlanakauhale. Ua hoʻokumu ʻo ia iā Getir ma Istanbul i ka makahiki 2015 me ʻelua mau mea hoʻopukapuka kālā ʻē aʻe, a ʻekolu mau makahiki ma hope mai ua hana ʻo ia i kahi polokalamu holo-hailing e hiki ke hāʻawi i nā poʻe me nā kaʻa i loko o ʻekolu mau minuke. I Malaki o kēia makahiki, i ka wā i hōʻiliʻili ai ʻo Getir i 300 miliona kālā US, ua waiwai ʻia ka hui ma 2.6 biliona kālā US, e lilo ana i unicorn lua o Turkey, a ua waiwai ʻia ka hui ma mua o 1 biliona kālā US. I kēia lā, ua waiwai ʻia ka hui ma $7.5 biliona.
I nā lā mua, ua hoʻāʻo ʻo Getir i ʻelua mau ʻano hana e hoʻokō ai i kāna pahuhopu 10 mau minuke. ʻAno Hana 1: Mālama ia i 300 a 400 mau huahana o ka hui i loko o kahi kalaka e neʻe nei. Akā ʻoi aku ka nui o nā huahana e pono ai ka mea kūʻai aku ma mua o ka hiki o ke kalaka (manaʻo ka hui i kēia manawa ʻo ka helu kūpono ma kahi o 1,500). Ua haʻalele ʻia ka lawe ʻana o ke kaʻa.
Ua koho ka ʻoihana i ke ʻano hana 2: Hoʻouna ʻia ma o nā paikikala uila a i ʻole nā moped mai kahi moʻo o nā hale kūʻai ʻeleʻele i kapa ʻia (kahi hui pū ʻana o nā hale kūʻai a me nā hale kūʻai liʻiliʻi me ka ʻole o nā mea kūʻai aku), nā ala haiki i hoʻopaʻa ʻia me nā papa o nā meaʻai. Ma Ladana, ʻoi aku ma mua o 30 mau hale kūʻai ʻeleʻele ʻo Getir a ua hoʻomaka mua i ka hoʻouna ʻana ma Manchester a me Birmingham. Wehe ia ma kahi o 10 mau hale kūʻai ma UK i kēlā me kēia mahina a manaʻo ʻia e wehe i 100 mau hale kūʻai ma ka hopena o kēia makahiki. Ua ʻōlelo ʻo Mr. Salur ʻo ka nui o nā mea kūʻai aku he nui aʻe, ʻaʻole kahi hale kūʻai nui aʻe.
ʻO ka pilikia ka loaʻa ʻana o kēia mau waiwai—pono lākou e kokoke i nā home o ka poʻe—a laila e hana pū me nā luna kūloko like ʻole. No ka laʻana, ua māhele ʻia ʻo Ladana i 33 mau kōmike like ʻole, a kēlā me kēia e hoʻopuka i nā ʻae a me nā hoʻoholo hoʻolālā.
Ma Battersea, ma ke komohana hema o Ladana, ua paʻa ka manaʻo o Vito Parrinello, ke luna o kekahi mau hale kūʻai kū ʻole i ke kānāwai, ʻaʻole e hoʻokuʻu i nā mea lawe meaʻai e hoʻopilikia i ko lākou mau hoalauna hou. Aia ka hale kūʻai pōʻeleʻele ma lalo o ke kaʻaahi, i hūnā ʻia ma hope o ka hale noho hou i hoʻomohala ʻia. Ma nā ʻaoʻao ʻelua o ke kaʻa uila e kali ana, aia nā hōʻailona e heluhelu ana "ʻAʻohe puhi paka, ʻaʻohe hoʻōho, ʻaʻohe mele nui".
I loko, e lohe ʻoe i nā bele kani pinepine e hoʻomaopopo i nā limahana e hiki mai ana nā kauoha. Koho ka mea koho i kahi hīnaʻi, hōʻiliʻili i nā mea a hoʻopaʻa iā lākou i loko o nā ʻeke no ka mea holo e hoʻohana ai. Ua piha kekahi paia i nā pahu hau, aia kekahi o ia mau mea he champagne wale nō. I kēlā me kēia manawa, aia ʻelua a ʻekolu paha mau mea koho e hoʻouna ʻia ana ma ke alahele, akā ma Battersea, ua mālie a mālie ka lewa, kahi mamao loa mai ka ʻoiaʻiʻo he pololei kā lākou neʻe ʻana i kekona. I ka lā hope loa, ʻo ka awelika o ka manawa e hoʻopaʻa ai i kahi kauoha he 103 kekona.
Ua ʻōlelo ʻo Mr. Parrinello ʻo ka hoʻopōkole ʻana i ka manawa lawe e pono ai ka pono o ka hale kūʻai - ʻaʻole pono e hilinaʻi i nā mea hoʻokele e holo wikiwiki ana i nā mea kūʻai. "ʻAʻole au makemake iā lākou e manaʻo i ke kaomi o ka holo ʻana ma ke alanui," i hoʻohui ai ʻo ia.
He mea kūpono ke hoʻomaopopo ʻana he hapa nui o nā limahana o Getir he mau limahana manawa piha, me ka uku hoʻomaha a me nā penihana, no ka mea, pale aku ka ʻoihana i ke ʻano hoʻokele waiwai gig i hoʻopiʻi ʻia e nā ʻoihana e like me Uber lāua ʻo Deliveroo. Akā hāʻawi ia i nā ʻaelike no ka poʻe makemake i ka maʻalahi a i ʻole e ʻimi wale ana i nā hana pōkole.
"Aia kekahi manaʻo inā ʻaʻole kēia hana he ʻaelike, ʻaʻole hiki ke hana," wahi a Mr. Salur. "ʻAʻole au e ʻae, e hana nō ia." Ua hoʻohui ʻo ia: "Ke ʻike ʻoe i ke kaulahao hale kūʻai nui, ua hoʻolimalima kēia mau ʻoihana ʻē aʻe i nā limahana a ʻaʻole lākou e panakalupa."
ʻO ka hoʻolimalima ʻana i nā limahana ma kahi o nā mea hana ʻaelike e hoʻoulu ai i ka kūpaʻa, akā hele mai ia me ke kumukūʻai. Kūʻai ʻo Getir i nā huahana mai nā mea kūʻai nui a laila uku i kahi uku he 5% a 8% kiʻekiʻe aʻe ma mua o ke kumukūʻai o kahi hale kūʻai nui. ʻO ka mea nui loa, ʻaʻole ʻoi aku ke kumukūʻai ma mua o ke kumukūʻai o kahi hale kūʻai liʻiliʻi kūloko.
Ua ʻōlelo ʻo Mr. Salur he 95% o nā hale kūʻai ʻeleʻele ma Turkey he mau franchise kūʻokoʻa nona, me ka hoʻohui ʻana ua manaʻoʻiʻo ʻo ia e hiki i kēia ʻōnaehana ke hoʻopuka i nā luna hoʻokele maikaʻi aʻe. Ke oʻo ka mākeke hou, hiki iā Getir ke lawe mai i kēia kumu hoʻohālike i ka mākeke hou.
Akā he makahiki hana nui kēia. A hiki i ka makahiki 2021, e hana wale ʻo Getir ma Turkey. I kēia makahiki, me nā kūlanakauhale ma ʻEnelani, ua hoʻonui pū ʻo Getir i Amsterdam, Palisa a me Pelelina. I ka hoʻomaka ʻana o Iulai, ua loaʻa iā Getir kāna kūʻai mua: ʻo Blok, kahi hui lawe meaʻai ʻē aʻe e hana ana ma Sepania a me Italia. Ua hoʻokumu ʻia ʻelima mahina wale nō i hala.
Ka manawa hoʻouna: Nov-15-2021